CRM is intended to be a full lifecycle solution for managing customers from marketing to after sales support. This article shows a starter sales solution that can broadly be implemented within five days and cost you less than $10,000.
You can thank large organisations for the proliferation of new commodity services. The aim is to use the savings in the commodity area to invest and develop new premium service areas like mobility.
CRM is one of the original “killer applications” for cloud computing where you pay as you go and only pay for what you use. In fact, the cloud based CRM leader, SalesForce.com, has been pushing the on-line model for many years. The big difference with Microsoft announcement is (see blog for more).